European Aquatics Championships in Glasgow 2018 will co-ordinate with other sports to create more interest across Europe

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European Aquatics Championships in Glasgow 2018 will co-ordinate with other sports to create more interest across Europe

As it was announced on Thursday that LEN would be working with colleagues from five sports co-ordinating their championships in 2018 to drive stronger TV coverage across Europe of our own European Aquatics Championships to be staged in Glasgow. This will be delivered under one umbrella of the European Sports Championships. LEN President Paolo Barelli has worked hard with his colleagues in the other sports and together with Glasgow City Council and the EBU to ensure this new co-operation delivers a strong outcome for all our sports. It is necessary to emphasise that the European Championships in swimming, diving, synchro and open water will continue to be delivered and managed independently by LEN. With all aspects of the competitions including the schedule of the events remaining LEN’s sole responsibility.
LEN awarded the 2018 edition of the European Championships to Glasgow last year – following a strong bid from the City backed by the Scottish Government. This is innovative co-ordination where traditional European continental Championships are gathered together will be a great opportunity to build more interest and awareness of our sports and athletes. The European Championships in aquatics, athletics, cycling, triathlon and rowing will all take place around the same period in 2018.
Glasgow will host four of them, while Berlin will welcome the continent’s bests in athletics.
LEN President Paolo Barelli says. “Among the key benefits we can highlight from this co-ordination is the increased profile and exposure of the existing European Aquatics Championships – through increased TV exposure and strong support from spectators in a country known for its passion for sport. This more attractive competition format will then be made available to free-to-air broadcast EBU members across Europe where we hope to see increased audiences for our sports.”